TERON was created for today’s forward thinking men (Hereof known as “MEN”) in mind. MEN who has arrived. Be it in financial status or simply being comfortable in their own skin. These empowered MEN are HEALTHY, LIBERATED, CONFIDENT and BOLD. And have no qualms about showing it off. They are so sure about their individuality that they are equally comfortable to show it by being SEXY, PROVOCATIVE, EDGY and ADVENTUROUS.
Created by Terence Yong, TERON offers a comprehensive suite of active wear for the modern MEN. Since he started in the fashion industry some 20 years ago, Terence has built up his credentials working in the local fashion scene. From his early involvement with design maestros like David Wang and Daniel Yam to being the creative head at Bods.Bodynits for gym & swim wear, he can claim that he knows and understands what modern MEN wants in active wear better than most designers.
TERON’s active wear ranges from swimwear to cruise wear and almost everything in between.
The reason for TERON is simple and straightforward. As Terence puts it himself, “I noticed the extreme polarization of active wear for the successful and fashionable men. These men can only look towards high-end luxury brands for casual wear befitting their taste and status. If they want to look for more affordable casual wear, they can only turn to younger mass brands. Though comfortable and indeed fashionable, they do not reflect their lifestyle and individuality. There is nothing in between.”
Just trying to be different? Absolutely not! As our brand philosophy says it, we are confident to be different. It was designed to please, not to shock.